Your long-term marketing success depends on how you’ve built your branding. But the process of building your corporate identity can be a challenge. With so many choices for fonts, colours, shapes and sizes for your brand materials, it can very quickly become overwhelming to even begin the process. However, having a strong brand identity that remains consistent across all your marketing materials should be a crucial element of your business.
Regardless of where they start, many business owners discover that their branding standards begin to slip over time. With new locations, new products or new marketing options, it becomes increasingly likely to see identity materials feature different colours, fonts and other unflattering variations. Here’s a few tips for your next corporate identity audit:
As a small business owner, your time and attention are probably being pulled in several directions at once. There are always important choices to be made, especially when it comes to how you divvy up your budget. A well-rounded multichannel marketing plan utilizes both digital and print channels in a way that makes the most of your budget, saves you time and drives new and returning business in a meaningful way.
With the leaves changing and the air having that cool crisp to it, you can tell the season’s changing – into planning season for next year, that is! While it may be tempting to simply shake the dust off your 2021 plan and reuse it for next year, it’s a far more worthwhile idea to take the time for a fresh approach. Perhaps it’s time to add a print component to your marketing campaign or focus more on the digital end. Regardless of what channels you use, a multichannel approach can benefit you
This year has gone by in a flash, and it’s time to start thinking about your organization’s plans for 2022. Whether you’re planning for an upcoming event or looking forward to welcoming back your staff after a lengthy time away, having the right kind of promotional items on hand can go a long way in making a lasting, positive impact on staff and clients alike. When you’re thinking about what you’re going to be doing over the next year, make sure those plans include some of
Building your brand through logoed apparel. With how crowded many industries can be, it’s important to make sure you’re standing out from the crowd. An easy way to differentiate yourself from the compet...
Vehicle graphics work for more than just commercial fleets – they’re a great investment for any small business. Every time you drive your vehicle, or even simply park it somewhere, it will be working ...
According to a traffic congestion study performed by Inrix, Canada's cities ranked as the most traffic-congested places across the globe. This study also revealed on average, Canadians spend 27 hours ...
Floor graphics and signage often end up overlooked, as they’re not a traditional advertising method. However, you may be surprised to learn that they’re the perfect option for any business looking for an affordable, creative solution for capturing the attention of customers. While there are a variety of floor graphic options, the most popular kinds are those that are digitally printed on vinyl. These are great for short-term temporary use, but can also be reinforced with laminate and non-slip...
The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that sales start with eye-catching, easy-to-underst...
According to the Canada COVID-19 vaccine tracker, 51% of the Canadian population has received at least one dose of the vaccine. However, after the third spike of COVID-19 cases, restrictions have just...
According to this clickz.com article, omnichannel campaigns have higher engagement and purchase rates than single-channel campaigns. Marketers know how important it is to choose the right channels to ...
It's common for business owners to invest most of their marketing budget in only a few channels. However, marketing experts know the best way to target and engage an audience is by using various touch...
What are marketing materials? Marketing materials are the tools companies use to introduce their brand to customers and prospects. There are many different types of marketing materials; each one can ...
Although brochures are one of the oldest forms of marketing, they remain one of the best ways to educate customers and increase brand recognition, no matter what industry you are in.Companies use broc...
Businesses who tailor their direct mail campaigns to well-managed and up-to-date mailing lists regularly benefit from the effectiveness and low costs this marketing strategy offers. If you are lookin...
Everyone knows sending out a direct mail communication is a lot slower than merely sending out an email, but then why do so many companies still rely on mailers to reach their customers? The answer is...
When it comes to local campaigns, direct mail is one of the most effective marketing solutions. According to Canada Post, at least 74% of Canadian consumers notice advertising in direct mail, 81% read...
The past year brought a lot of unexpected challenges for businesses everywhere. While this wasn’t easy, it also gave companies new opportunities to step back and focus their efforts on working on buil...
Branding is very important for all companies. Through branding, large and small companies differ...
At the beginning of this pandemic, we all hoped the social distancing guidelines would not be in effect at the end of the year. However, with the current news about the rise in cases worldwide, health...
With the unprecedented changes companies have had to face in 2020, there is a sense of uncertainty on what to expect next year. However, as we approach to the last month of 2020, businesses across Can...
As companies continue to face new changes and challenges, it's an excellent time to get back to marketing basics. While it may sound counterintuitive, it's essential to think of this year as an opport...
Traditionally we are used to handing out business cards at networking events, trade shows, or in meetings with clients as a way to connect them at a later date and time. But with everything that's bee...
In today's world, having an online presence is a must. Even before the 2020 pandemic, businesses in all types of industries knew establishing a digital presence was going to take more than just having...
Economies across the world have been significantly affected by the pandemic. Consumers are watching their spending more carefully than they used to while at the same time, people’s spending hasn’t nec...
Now that our communities/cities are getting back to business, almost everyone is back to business, and people are starting to make their way out their homes slowly, signage is more important than ever...
Now that our communities/cities are getting back to business, almost everyone is back to business, and people are starting to make their way out their homes slowly, signage is more important than ever...
Never underestimate the business impact of giving people reasons to feel good. Typically, we think of service as purely sales-focused, beginning and ending with the immediate transaction. Widening the...
More and more businesses are re-evaluating their marketing budgets to determine what’s the best place to allocate their dollars. Online campaigns always use an important percentage of this budget, but...
As the stay-at-home orders begin to lift, both customers and employees may feel anxious about returning to their regular routines. It is going to take everyone some time to adjust to the new normal. H...
Signage is an essential investment for any business, no matter their size. However, smaller companies usually have modest budgets to work with, and that limits the type of signage they can invest in. ...
Helpful tips to create signage for your business Effective signage can communicate your brands’ message, important information, special procedures, and it can increase brand awareness by letting peopl...
The quality of printed window decals has substantially improved in the past few years, and there are no limits when it comes to the type of designs you can create. Window graphics look professional, a...
If you are looking for a way to drive attention to a specific area in your business, floor graphics may be the perfect solution. They are highly d...
Participating in a trade show can come with a long list of benefits for your business, ranging from meeting new potential customers to expanding brand awareness for your company. When you are pla...
Trade Shows are a cost-effective way to increase brand awareness, generate new leads, and educate attendees on the products and services you provide. These events can also provide access to decision-m...
Small or medium-sized businesses need to be resourceful when it comes to spending their marketing budget. This is why many companies continue to choose direct mail to reach their audience. Direct mail...
It’s 2020, and it’s clear direct mail is here to stay. If you want proof, all you have to do is check your mailbox. Every month we are bombarded with different messages delivered directly to our doors...
In just a few days, people in countries around the world will be welcoming the New Year! One of the greatest traditions this time of year is setting New Year’s resolutions. Even though most resolution...
Cultivating customer relationships is more important than ever. With unlimited access to digital platforms, consumers are encouraged to share their opinion and experiences with brands across multiple ...
It’s the time of year when a lot of businesses are thinking about ways to reach their customers before the year ends. Personalized seasonal cards are a great way to foster relationships and get in fro...
Before this year ends, there are a few things you can do to boost the visibility of your business. A great marketing strategy that is proven to work is appreciation holiday postcards. Yes, even if you...
It's not uncommon for customers to confuse labels and stickers. This is understandable, considering they are similar in nature. Also, the terms are often used interchangeably. Although both products h...
In the past, when there were fewer products offered, labels used to be simpler. While that worked back then, in today’s competitive landscape, product labels need to do far more than identify the prod...
If you’ve decided to venture into entrepreneurship, this means you’ve dedicated countless hours putting together your business plans. Once you’ve completed this part, it’s time to think about how to b...
In today’s world, content is king. Designs and content are shared every second of every day, both online and in-person, making it important to release high-quality work. So what happens when we can’t ...
What is a brochure? It’s fair to assume that almost everyone knows what a brochure is. It’s very likely you’ve received one at some point in your life or at least seen people handing them out. Brochur...
When it comes to marketing, the last thing you want is to fall behind. The best way to keep up is to follow trend reports that stay up to date with the latest industry and marketing statistics. If you...
Many businesses exist solely online, allowing employees and management to work anywhere that has an internet connection. Working remotely definitely has its perks but does present its own challenges w...
Brochures can be designed for a variety of purposes with different types of messaging. Your company brochure should explain the capabilities of your business and give an overview of who you are....
Full-colour banners are one of the most popular types of signage for events. If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, bo...
When was the last time a promotional piece made you stop and take notice? People are constantly bombarded with thousands of commercial messages every day; this makes it harder than ever to make heads ...
When most of us think of posters, we picture rock band posters covering the walls of teenagers’ rooms. This is why most marketers often overlook or underestimate the advertising advantages of a profes...
Designing the perfect poster can be a challenge. To do this, you’ll need to understand how to combine multiple elements in perfect harmony. There are no set rules when it comes to poster design; the m...
Business stationery says a lot about a company’s professionalism and legitimacy. It plays an important role in attracting and helping maintain clients. It can also be used to help promote your brand a...
A good business card should help identify your business, but it should also feel personal. There are small subtleties that can make a huge difference on a business card: from the type of font and card...
With the increase of digital communications, new business owners may think stationery is no longer necessary. But even digital giants such as Google understand the value of personalized stationery. Be...
Hanging your canvas prints or any other type of artwork on a wall may not seem complicated. However, there are some guidelines that can help make this process easier. Most interior designers agree on ...
When most people think about decorating their walls, they believe their options are limited to expensive artwork or traditional photo prints. But there are many other creative ideas you can use; one o...
According to an article from Forbes Magazine, the impact of art in the workplace is often underestimated. Research by Exeter University’s School of Psychology found employees who have control over the...
Digital signs give businesses a blank slate they can regularly update as the need arises. This is one of the main reasons a lot of companies are investing in digital signage alternatives. There are a ...
The walls and windows of your business location offer unique opportunities to advertise your business and solidify your brand awareness. One relatively easy and inexpensive way of accomplishing this i...
When you own and operate a small business, it is essential to make the most of your advertising budget. This means utilizing your dollars to reach your target audience quickly and effectively while st...
Trade shows help you get your name out and find leads. These events are also opportunities to learn more about your industry and network with other companies. To help boost engagement at your next exp...
Vehicle wraps and decals are effective and affordable ways to reach a broad audience. If you or your company own one or more vehicles, it may be a good idea to start thinking about how to leverage the...
As a business owner, you may have decided to take advantage of the captive audience on the road by decorating your vehicle with your custom graphics. To make the best possible first impression with po...
Some companies spend thousands of dollars on billboard signs every year. While these are often effective, renting advertising space can get pricey. Vehicle graphics can be a great and affordable marke...
Vinyl vehicle wraps can be highly effective marketing tools. They let you turn your existing vehicles into a promotional space. Better yet, they are relatively inexpensive, effective and easy to work ...
Websites have come a long way since the invention of the internet. Every day many design features are introduced, and designers must be able to keep up with the changes. Below are eight website design...
If you want your business to be successful and have a good online presence, you will need an SEO friendly website. In today’s digital world, a company’s website functions as the heart of its overall m...
Your website should reflect your brand, but there’s more that goes into design than just colors and formatting. A good website should be created with your customers in mind, and it should be optimized...
There are numerous types of websites, and each serves a different function. If you have ever wondered what the difference is between an e-commerce website and an informational website, the following i...
If you run a busy operation, you’ve likely got your plate full. From staff management to sales meetings and phone calls, time is precious. The appearance of your workspace may have been the last on yo...
Windows make up a big portion of the storefront and facade of a business. To make use of this valuable space you should consider window graphics and decals for your business. A customized and branded ...
Types of Window Decals Your shop’s windowpanes are prime advertising space; you can place information on current deals, new merchandise or indicate your store’s hours. Window decals are perfect for de...
Wall and window decals are a growing trend among business owners. These items are also known as wall and window graphics or stickers. Regardless of the name, they offer companies a simple, and profess...
Today’s entrepreneurs don’t need to be told that building a solid brand for a company is essential to marketing success. What’s more difficult to get across is the process for constructing that brand’...
If someone asked you off the top of your head to explain the difference between a logo and a brand, could you? If you’re in marketing you probably could, but could you explain it to a c...
7 Ways To Boost Your Corporate Identity in 2019 Audit Your Brand Determine Your Unique Value Proposition Find Your Voice Stay Consistent Create Engaging Conte...
How to pick an audience for a targeted direct mail campaign? Your house list is a great place to start Are you a B2C or a B2B? A response list is the next best thin to...
You’ve most likely invested a significant portion of your company’s time and promotions money into your direct mail campaign. Are you getting the return-on-investment you hoped for? This may be the nu...
Direct Mail Marketing Strategy The Basics Direct Mail Marketing Tools Direct Mail Response Rates Direct Mail Lists Advantages of Direct Mail Get Started...
A 2% increase in customer retention has the same effect as decreasing costs by 10%, say Emmet Murphy and Mark Murphy in Leading on the Edge Chaos. And we’ve all heard it said that most unhappy custome...
Tips for Improving Customer Retention In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your...
According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a day, intended for promotion, SEO or other forms of ...
Any small or mid-sized business (SMB) can try to build a loyal audience by publishing content without making a heavy investment. However, random acts of marketing are seldom as effective as creating a...
A detailed business plan is important for any small business. It highlights the vision and business roadmap of your company. It will drive your marketing plan (outlining specific marketing strategies ...
Having a strong online presence is a critical component of a marketing strategy for most organizations, regardless of business size or industry – in particular, for those who rely on local customers. ...
Full-time marketers are in the middle of budgeting and planning for 2019 marketing programs and campaigns. At KKP understand marketing is just one of several responsibilities you shoulder in your busi...
It’s no secret that participating in trade shows, conferences and other events can be a great way to increase brand awareness, improve product knowledge through hands-on demonstrations and, ultimately...
So, you’ve decided to attend a trade show. Your enthusiasm for them is shared by many. The Event Marketing 2018 Benchmarks and Trends Report notes that most marketers (80%) believe live even...
An estimated 83 percent of marketers say that promoting brand awareness is a prime objective for their trade show booths. With displays in every direction, it is easy to see why brands want to ma...
Trade shows can be a valuable networking opportunity to meet business contacts and potential new customers. An estimated 99 percent of marketers say that they find unique value from attendin...
Autumn is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of ...
Health and wellness promotional products are strong contenders among the most popular logoed items. That’s great news for marketers in search of a memorable giveaway that offers people what they value...
Colour has the power to influence moods and inner feelings, making it an influential factor in buying patterns. Colour psychology research has reinforced that 60% of the time, consumers will decide if...
When you’re ready to make a purchase decision, especially when it’s a big one, you don’t jump inwithout doing some research first.Today, most of us ask the opinions of others and spend some quality sc...
